Sandbox and Overture

Sandbox and Overture are a great extension for your market research when posting articles on your website

Maximize Keywords for Free: Using Google Keyword Sandbox & Overture Search Term Suggestion Tool 

This method is a three-part process that will help generate a large index of potential keyword phrases to target. It is time consuming, but worth the effort.

Step 1: Go to the Google Keyword Sandbox

The Google Keyword Sandbox is a keyword suggestion tool designed for Google AdWords users. However, you can enter a very general keyword here and get a great long list of related search keyword phrases.

Say you are looking for people to sign up for your "business opportunity". Enter this in and see what Google comes up with. You'll find a long list of suggestions. Choose some that are relevant and targeted to your business opportunity and website. To the right you'll find related terms and common misspellings. Take note of these too. 

Step 2 Go to the Overture Term Suggestion Tool

Go to the Overture Term Suggestion Tool to see how many people are entering those type of keywords on Overture (a pay-per-click "search engine"). You can use this tool to dig for more specific keyword phrases too.

Side note: Using the Overture tool may give you a distorted view due to other people checking their own rankings (after bidding spots on Overture) and it is only a small section of all keyword searches because; It also does not separate plural and singular entries.

Step 3 Go Back to Google & Check Your Competition

After you have chose your keywords using tools of your choice, go to a search engine like Google home page and see what sites are listed for those types keywords. You want to target keywords most frequently used by your target audience but with the least amount of competing pages.

'Business opportunity' is one good example they enter this into a search engine, you will find there are millions of sites listed. You are not likely to fall in the top. Don't be afraid of getting specific. The more specific you are, the more likely you will be placed on top. There are not as many people entering these more specific keyword phrases and you will not have that much competition for these top placements. Continuing on with this theme if you offer a home based business opportunity selling skin care, your keywords might be "skin care business opportunity" as an example.

Agreeably not as many people enter this into search engines the point is you will not have as much competition for those keywords. In addition most people who enter "business opportunity" into a search engine are not likely to be interested in skin-care businesses. You don't need these people to visit your website anyway.

Part 2: Choosing Keywords using WordTracker